Tunisia is emerging as a hub for sustainable fashion, with brands focusing on eco-friendly practices and ethical production. Such brands are focused on sustainable materials and ethical sourcing to reshape fashion and its meaning in terms of greener environmental impact. This article engages some of our selection of Tunisia's sustainable fashion brands and their steadfast commitment to a more authentic greener future.

This list is not exhaustive and does not reflect all of Tunisia's sustainable fashion brands and designers.

Annou

At Annou, inclusivity, responsibility, and transparency are key in designing clothing for anyone confident and stylish while creating a positive impact. As a slow fashion brand, they produce quality, timeless pieces in Tunisia using natural fibers like linen and cotton in 90% of their fabrics. They work with local artisans while honoring tight ethical standards. They also accept upcycling by turning fabric deadstock into quality pieces of art and keeping waste as minimal as possible. Their packaging is plastic-free, reflecting their ultimate commitment to sustainability.

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Guya Gang

GUYA GANG is a Tunisian eco-friendly clothing brand by nature enthusiasts Mahdi and Marwa. Catering to nature lovers and yogis, the brand embraces five key principles: using recycled and sustainable fabrics, minimizing production waste, employing 100% plastic-free packaging, and giving back to the planet. Originally focused on yoga apparel, GUYA GANG now offers stylish hippie and casual wear made from organic materials in earthy tones, providing sustainable options for environmentally conscious individuals.

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Lyoum

At LYOUM, they value Mediterranean, well-tailored styles of clothing. Their passion encompasses stylish T-shirts and revamped jackets, favoring blue, white, and earthy tones. LYOUM, meaning "today" in Arabic, reflects their love for Tunisia.

They prioritize local sourcing, producing their collections in Tunisia. Committed to sustainability, they create durable everyday wear while minimizing waste and avoiding surplus inventory.

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Tuniq

Tuniq is an emerging Tunisian brand dedicated to ethical and artisanal practices, with a transparent supply chain from "sheep to shop." Founded by Iman Masmoudi, Tuniq empowers local artisans through a cooperative network, producing high-quality, eco-friendly garments. What differentiates Tuniq is its commitment to sustainability, fair wages, and profit sharing, while using locally sourced materials and organic dyes. By preserving Tunisia’s cultural heritage, Tuniq offers a genuine ethical alternative to fast fashion.

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ZEINEB ALI

Zeineb Ali works on integrating traditional Tunisian heritage with modern fashion through innovative upcycled designs. Her creations are inspired by the tunisian traditional clothing like  the classic Tunisian fouta and blouza , Maryoul Fadhila and traditional farmla made from carefully sourced thrifted fabrics,showcasing a commitment to sustainability and promoting eco-conscious practices.

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Labelnou

LABELNOU is an international women's ready-to-wear brand that embodies modern elegance and feminine boldness. Committed to quality and ethical practices, it offers timeless, stylish, and durable clothing that enhances confidence while remaining accessible and affordable. With a focus on sustainability and customer satisfaction, LABELNOU invites you to explore its unique blend of style and quality for a fashionable future.

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Sumaiya Merchant

For those seeking high-quality garments infused with an Indian flair, Sumaiya Merchant could be the ideal brand. She skillfully blends Tunisian and Indian cultures to create unique, and stylish pieces collaborating with various artisans. Her creations are crafted in-house, they are handmade and tailored for selected customers with distinctive aesthetic.

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By Aya Belhajsalah